More Than A Pixel Pusher

Web designers are much more than pixel pushers. They have a wealth of knowledge about the Web and how users interact with it. They also understand design techniques, including grid systems, white space, color theory and much more. Treating designers as pixel pushers wastes their design experience.

It is therefore wasteful to micro-manage by asking them to “make the logo bigger” or to “move that 3 pixels to the left.” By doing so, you are reducing their role to that of a software operator and wasting the wealth of experience they bring.

- Paul Boag, “10 Harsh Truths About Corporate Websites”

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